Digital Marketing Specialist

We are looking for a versatile Digital Marketing Specialist to manage and execute our online marketing strategy. You will be responsible for planning, implementing, and monitoring our digital campaigns across all digital networks.

The ideal candidate is a creative thinker with a strong grasp of analytics, SEO, and social media strategy. You will work closely with the content and design teams to ensure brand consistency and optimize the user journey from first click to conversion.

Key Responsibilities

Campaign Management

• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.

• Manage the company’s presence on social media platforms (e.g., LinkedIn, Instagram, Facebook, TikTok) and engage with followers.

• Design, build, and maintain our social media presence and email marketing calendar.

Content & Strategy

• Collaborate with design and writing teams to create engaging content (landing pages, blog posts, video scripts).

• Optimize copy and landing pages for search engine optimization (SEO) and user experience.

• Identify trends and insights to create new, innovative campaigns that increase brand awareness.

Analytics & Reporting

• Measure and report performance of all digital marketing campaigns against goals (ROI, KPIs).

• Use Google Analytics, Meta Business Suite, and other tools to track traffic, engagement, and conversion rates.

• Provide actionable insights to improve lead generation and customer acquisition costs.

Budget Management

• Brainstorm new and creative growth strategies and assist with the allocation of the digital budget.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• [2-5] years of proven experience as a Digital Marketing Specialist or similar role.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

Technical Skills

• Solid knowledge of website analytics tools (e.g., Google Analytics, Ahrefs, SEMrush).

• Experience with CRM software (e.g., HubSpot, Salesforce) and email marketing tools (e.g., Mailchimp, Klaviyo).

• Familiarity with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.

• Working knowledge of HTML, CSS, and WordPress/Content Management Systems is a plus.

Soft Skills

• Excellent verbal and written communication skills.

• Strong analytical skills and data-driven thinking.

• Ability to manage multiple projects simultaneously and meet tight deadlines.

• Up-to-date with the latest trends and best practices in online marketing and measurement.